Relationships between law firms and their clients are too often thought of just in terms of buzzwords. Win-win outcomes, or sharing business risk, or investing in the relationship — and these are just a few of the phrases heard when it comes to improving long-term client relationships.

But what does all of this really mean? How do we move past buzz words and identify those factors that truly promote a successful, long-term relationship between a law firm and its client?

Goulston & Storrs' Chief Value Officer, Chris Ende, outlines five concrete steps that can be taken right now to build toward a stronger, more sustainable partnership.

Click here to read the article.