Law firms don’t call their finance departments the “accounts receivable department” even though that’s a key part of the job. Likewise, they don’t call their human resources wing the “benefits department.” Now, Boston-based Goulston & Storrs has applied the same logic to what used to be called its “marketing and business development department,” rebranding it as the “strategic growth department.”
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Goodbye 'Marketing and Business Development.' Hello 'Strategic Growth'
![Hand drawing a business diagram with the process from vision through strategy and execution to success.](https://images.passle.net/fit-in/860x860/Passle/630ddfd8f636e917dcf6e4ce/SearchServiceImages/2023-12-28-22-01-17-075-658df02d374063bca99b64db.jpg)
Corporate restructurings are on the rise in 2024, as a slow burn of delayed insolvency from the COVID-19 pandemic works its way into...