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| less than a minute read

Goodbye 'Marketing and Business Development.' Hello 'Strategic Growth'

Goulston & Storrs
Goulston & Storrs

Law firms don’t call their finance departments the “accounts receivable department” even though that’s a key part of the job. Likewise, they don’t call their human resources wing the “benefits department.” Now, Boston-based Goulston & Storrs has applied the same logic to what used to be called its “marketing and business development department,” rebranding it as the “strategic growth department.”

Click here to read the full article.

Hand drawing a business diagram with the process from vision through strategy and execution to success.

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Goulston & Storrs
Goulston & Storrs

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